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Are people bothering to listen to what your nonprofit is saying? The truth is that many nonprofits are sending out lots of communications, but too few people are listening. In this training, you’ll learn how to create digital content that stands out and get people to act.

When: Friday, February 2, 2018
9:00am - 12:00pm
Where: United Way of Greater New Haven, Wells Fargo Room
370 James Street
New Haven, Connecticut  06513
United States
Contact: Katie Breslin

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Digital Marketing Series: The ABCs of Digital Copywriting and Content Creation


Now more than ever, nonprofit organizations need skilled copywriters to help them spread their message, maintain their visibility and mobilize participation. Copywriting budgets are often tight to none, forcing employees to become the writers for their organizations. If this sounds familiar, then The ABCs of Nonprofit Copywriting training is a must for you.


In The ABCs of Copywriting and Content Creation, you will learn:

  • The ABCs of nonprofit copywriting
  • How to write an email appeal for your year-end campaign
  • to do it and should you bother
  • Online versus the offline (e.g. direct mail, newsletters)? How do they differ?  How do they work together?
  • Moving your communications from a public service to mission-driven brand building power
  • Tricks and tips for the multi-media nonprofit

This training make be taken individually; for best value and Certification we encourage attendants to register to all four.


Place Link here


Program Fees: 

Early Bird Registration is available until January 12, 2018.

  • $50 for Members
  • $100 for Not-Yet-Members

Regular registration rates:

  • $75 for Members
  • $125 for Nonmembers

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